Showing posts with label Jaclyn Mullen Media. Show all posts
Showing posts with label Jaclyn Mullen Media. Show all posts

Tuesday, June 11, 2013

All My Bags Are Packed, I'm Ready To Go. My Fearful Adventure Awaits.

My birthday is 09/11.

It all started then. It’s kind of funny for a woman who earned her first wings at the tender age of 8 or 9 to have anxiety on a plane, especially since I often fly coast to coast.

Why the fear of flying? 
Because in the past year, I have lost the two people I was closest to the most and I almost lost a third. Although I witnessed death firsthand (and it wasn’t as scary as I thought it’d be), I fear when my time will come.

Will all the items on the bucket list be crossed off?
Will I have made an impact?
Will I be alone or surrounded by those I love?
Will I have seen the Eiffel Tower?

Because there is “work to be done.”
I am a solopreneur and stepping away from the screen to go on vacation seems like a luxury sometimes. Don’t get me wrong. I step away to go to yoga class, I definitely get my nails done. Heck, sometimes, I even drive a car! In all seriousness, I have a fear of failing at my business because I am needed and depended upon, because I am the only one running it. It's scary and stressful and damn liberating at the same time.

Why the Eiffel Tower?
This is where the story gets good.
There are a lot of things I love in life—my family, my work (did I mention I’m a workaholic), my lifestyle, my freedom.

But I have not loved love. 

Not in the way my maternal grandparents did. 67 years, 3 kids, 5 grandkids. And the “til death do us part”---that was even true.

My grandparents were jewelers and as their granddaughter, they would often say to me in their thick, Armenian accents, “Jaclyn, why you come with no ring?” “When you are going to get married?”

And all I could say was that I refused to settle. I refused to grab the next person who came along to satisfy societal pressures or statistics. I wanted what THEY had. True love, real love, partnership, respect.

When I think of Paris, I think of love. And macaroons. And more love.

Perhaps as I examine it, I wouldn’t go to Paris. Perhaps I’d go to Bucharest, Romania--the city where my grandfather first laid eyes on my grandmother, the city where he followed her home after a soccer game to speak to her parents because he knew, upon first glance, she’d be his wife.

Bucharest was the city where my grandparents once lived lavishly and had a television. Their parents had immigrated to Bucharest and Constanza, Romania to escape Armenian persecution. Bucharest was the city my mother was born in. It was the city my mother, uncle and grandparents had to leave behind to come to America because of comunism.

They left it all, just like their ancestors had done, they started all over again and again and again. Onto Greece, then Lebanon, then Israel and finally to New York City. They even left their egos behind because survival meant that much. Well off one day, immigrants the next. It didn't matter that they were lacking in food, clothing or shelter because their love was that abundant.

Perhaps as I examine it, that’s my fear. Not taking ENOUGH risks. Not having ENOUGH faith and not having ENOUGH love.

Through several immigrations, challenges and happy times, love was the only constant that helped my grandparents survive.

And love is what we gave them as they departed on the journey to their very last destination.

I held my grandmother’s hand as she took her very last breath.
There was no boarding pass, no foreign language to learn.
There was only love, the most intense love I have ever felt in my life.
I didn't need souvenirs or post cards to remember the memories. I had them all in my heart, forever. 

Three and a half weeks later, my grandfather was headed to the same destination. He wanted to be with her. That’s where he belonged—no matter what country, what city, what language, what landmark.

Her heart was his favorite destination in the world.

And my fear is that I won’t live up to that, that I won’t get to carry on their legacy or retrace my roots or explore the city where they fell in love and started their life as husband and wife. My fear is that I won't get to have a family or love someone THAT much....so much so that I couldn't live without them.

My fear is that this fear of flying more than 5+ hours will prohibit me from roaming the streets of Paris or Romania or even Lebanon for that matter.

I know I can't live my life behind a computer screen. I know I can't be satisfied with Instagram photos or Google images of other people's adventures. My grandparents used to cruise around the world and I have wanderlust just like them! And I need to explore, I need to see what they saw, I need to fall in love with another part of the world, I need to retrace their footsteps and remember why I am even an entrepreneur in the first place, to carry on their legacy. 

Inevitably, I will get on a plane in two weeks, I will get on a plane in 6 months. But each and everytime, I will be looking out the window then staring at the interactive map on display, wishing, praying and hoping we get rerouted. I will be thinking of my grandparents and how no boarding pass in the world can bring us to meet.

And I will think of LOVE. And that, somewhere roaming the streets of Paris or Bucharest or New York City for that matter, my match is out there. And that they, my grandparents, will have a hand in our worlds colliding.


Love with a Chance of Drowning – A Memoir by Torre DeRocheThis post is part of the My Fearful Adventure series, which is celebrating the launch of Torre DeRoche’s debut book Love with a Chance of Drowning, a true adventure story about one girl’s leap into the deep end of her fears.
"Wow, what a book. Exciting. Dramatic. Honest. Torre DeRoche is an author to follow." Australian Associated Press
"… a story about conquering the fears that keep you from living your dreams." Nomadicmatt.com
"In her debut, DeRoche has penned such a beautiful, thrilling story you’ll have to remind yourself it’s not fiction." Courier Mail
Find out more…



Monday, April 22, 2013

What's Keeping Your Soul Sewn Together?


The long black dress. Not little. Not formal. Simple, black cotton. First spotted in Midtown Manhattan near Grand Central Station. I had been walking for about 40 plus blocks and stopped just beyond the New York Public Library. (The one where Carrie gets stood up by Big on her wedding day).

I noticed my reflection in the window first. I looked tired, worn out and yet, energized by the city. Next, I saw the window displays with beautiful clothes--summer outfits adorned with bags worn by mannequins with awkward poses. That's when the long black dress caught my eye. There was a sign in the window, $12.00. The store was H&M.

It had been nearly 5 months since I made the decision to be bi-coastal. With that decision came two rents, my recurring car payment back in LA, subway fares, groceries double the price. Living between two cities wasn’t a matter of budgeting, it was a matter of sacrificing. And that long, black $12.00 dress was tapping into my temptation bone. I justified all the places I could wear it. “Black goes with everything.” It wasn’t so much the $12.00 I was resisting. I had learned a new responsibility about discipline, sacrifice and money and I didn’t want to throw those lessons down the drain with one impulsive purchase. Just then, my inner lawyer started another side of the debate.

It’s $12.00. 
You have been working SO HARD. 
For crying out loud, you are walking from 14th street to 71st to save on subway fare! 
You’ve been eating peanut butter and jelly for dinner for a week. 
Go ahead, get the dress. You won’t regret it.

I was in and out of the H&M store in a flash, long black dress in tow. As my imagination served correct, I would wear the long black dress the very next day. It made me feel ultra feminine and slight hipster. 

A few months later, I would wear the dress on top of a peak in the British Virgin Islands for a Goddess Circle with a powerful intuitive and amazing group of women. I would then wear the dress to Florida to visit my grandparents. And that’s when my $12.00 treasure almost went to the long black dress graveyard.

We’ve all heard the term you pay for what you get so my long black cotton dress, through it’s physical trips and travels and those trips to the washing machine, had started to come undone. Actually, it was one of the straps that held the dress up. It was clearly becoming unattached and I panicked. I already had enough challenges with trying to grow a business and make it in two cities--I certainly didn't need to flash anyone. 

Just then, I remembered, “Hey, my grandmother used to sow. I am here with her now, perhaps she can help me.”

My grandmother was 81 years old. Aging had made her very depressed and sad at the loss of her independence. 

I will never forget the smile on her face the morning we sat at the breakfast table chatting. Inspired by my BVI trip, I was playing UB40's cover of "Can't Help Falling In Love With You." My aunt had come in with the long black dress and asked my grandmother in Armenian to sow it for me. I don’t speak Armenian, and my grandmother was aware of the fact. Perhaps my aunt asked her in Armenian in case she declined. Maybe she’d be embarrassed. Within a few minutes, she had her sewing kit out. That's when the huge smile grew across her face and an even larger smile grew on mine.

My grandmother wasn’t just sewing my strap back together. She was leaving me with her touch, always, right there to the left of my heart, always within reach anytime I looked at or would wear my long black dress.

I don’t believe I had the long black dress packed with me on March 8th, 2012, when my grandmother died. It’s hard to recall that period in time, and what I was wearing. Similar to how I had felt that day on the corner of a busy street in Manhattan, I knew the time would be another lesson in responsibility, sacrifice and discipline.

Almost a year after that, April 19th, 2013, I stared at the long black dress hanging on a door seam. My father had been in the hospital for over a week and I would wear the dress to feel my grandmother's spirit with me, to feel her strength, to remember her smile through yet another difficult time. Only the responsibility and discipline were far greater. 



I would have never known, some 3 years prior, that this darn $12.00 dress would become a metaphor for life. For learning how to treat yourself to something you want, for rewarding yourself for defying the need for daily instant gratification. For remembering that even as people pass, their imprints on our soul, the lessons they’ve instilled in us, the morals they have left behind, do not.

So, I hope every single one of you that reads this finds that one possession or two in your closet or jewelry box. The one that most people think or assume serves you on a materialistic level. But it’s that one piece or possession that reminds you how far you've come and that you deserve to be rewarded. To be strong yet nurturing. To be able to sacrifice and also learn to acknowledge ourselves in the same instance.

To long black dresses, to little black dresses, to rewarding discipline, hard work and sacrifice and last but not least, to keeping our souls sewn together no matter what may happen in life.

What's keeping your soul sewn together? 

Want to keep up with my adventures in entrepreneurship? Looking for a little advice on marketing, mentorship and making it happen for yourself? Perhaps you just need a little nudge to create content, connections and communications. I welcome one, I welcome all. So come on over and join me at Facebook.com/jaclynmullenmedia


Tuesday, March 26, 2013

Back With A Blogging Vengeance


It’s been at least six months since I last posted to my blog and for good reason. September of 2012 was one of the busiest months for my business, Jaclyn Mullen Media! After nearly two years of hard work, extreme focus and a passion for digital media, my efforts were starting to pay off. I found my dream office in a modern building overlooking the Hollywood Hills off Sunset Blvd. I had an employee and an intern assisting me with my client work load and the clients--they were phenomenal. The creative energy was flowing and I couldn’t have been happier. And that’s when it all came crashing down like a stack of Jenga blocks.

You see, in early October 2012, I got some pretty crushing news regarding a personal matter. Don’t worry, it didn’t have to do with me or my business. Everything there was on the "up and up." For now, I choose to keep the news I received private. But let’s just say me, my ego and my emotions learned very quickly that entrepreneurs aren’t super heroes. Although we entrepreneurs may not like to admit it or think it, we are just like everybody else when it comes to playing the hand of cards that life will deal us even if that hand backs us into a corner.

For the first time since I launched my business nearly three years ago, everything and I mean everything shifted. 
  • I didn’t care about my sales goals or about blogging. 
  • I had to begin the process of canceling the office lease. 
  • I put my entrepreneur skills to use, dealing with the situation at hand. 
  • And I immediately got Life Lesson 101 in entrepreneurship which was even though your business can be your passion, even though you can have such a wild love affair with it, you better know when to walk away and take a break and shift your passion and focus to things that will be there for you whether you make it in business or not—such as your family and friends.

Between November 2012 and January 2013, there were so many moments where I didn’t know how I’d get my business back on the "dream" track. Other matters took precedent and rightfully so. 

The irony in my situation was that I had always hoped entrepreneurship would yield me luxury, wealth and affluence. What I learned was I was blessed with luxury, wealth and affluence in my ability to work remotely, to travel as I needed, to be calm, level headed and logical.

Thankfully, 2013 has started off on a much better note. The Jaclyn Mullen Media client roster is full (Popzazz.com, Sneaky Pete’s Beverage, Mulberry Street Pizzeria and more), I am going through my second go round of Marie Forleo’s B-school and I’ve learned so much looking back on the last 5 years of my life that I can’t help but want to flash forward to the future.

So that’s it. My quick, brief update just to fill you in and say hello, bon jour, hola. To say, sometimes life is going to throw us a situation that we may perceive to be a curveball. And it’s going to be really difficult to stretch, to run, to contort your body and spirit however you can to catch the darn thing. Sometimes, unbeknownst to us, we  just need to rapidly release a lot of the things surrounding us—ideals, people, even opportunities.

And it’s totally ok to take your “time out.” 

To sit back and say, “How did this just happen and why?” 

But don’t sit on the sideline for too long. Look for the lesson in your circumstances, treasure the lesson and then, come back with a vengeance. 

My lesson had to do with priorities, with gratitude, with family. Only you will know the meaning and value of yours. Uncover your hands from your eyes, stop looking back and wondering why things occurred the way they did in the past and take whatever action you can today to make your future different. Let Superman keep his kryptonite. The human spirit and it’s resiliency is the best super power one could ever have and don’t you forget it!

Curious to know what blog post I’ve got in store for you next? Which would you prefer: The Concept of Release and Surrender As It Pertains to Business OR Facing The Fear of The Solopreneur Ship? Your call. Post your preference in the comments below.

AND if you haven’t done so already, feel free to join me and 343 amazing people in the Jaclyn Mullen Facebook community. We talk marketing, making it yourself (be it your brand, business, art, you choose) and mentorship. Facebook.com/jaclynmullenmedia

Or if you’re bored and looking for something fun to do, join me in my adventures as a solopreneur bootstrapping my business, saving the world and still making time for the spa. Your boarding pass awaits at Instgram.com/JaclynMullen 

Tuesday, September 4, 2012

Another "Jac" Of All Trades Joins Jaclyn Mullen Media: Meet Jackie Carbajal

Well folks, it's been awhile. As a matter of fact, it's been too long since we last blogged. But there have been a lot of developments in the summer air (and there will be plenty more developments as we breeze into fall).

Our client roster is growing, our skill set is expanding, heck--we're even moving into an office November 1st! None of these changes would be possible without our clients.....or you.....or the people who help the moving parts "move along" on a daily basis.

Enter Jackie Carbajal, the new (and very first) Creative Designer at Jaclyn Mullen Media. Jackie brings her wit, design skills and humor to the team. We're happier, healthier (being less stressed is a good thing) and we want you to get to know a little bit more about the other "Jacqueline of all trades"!

Name: Jacqueline Carbajal
Age: 23
Hometown: Los Angeles, CA
Astrological Sign: Aquarius
Favorite Color: "Black is such a happy color!"- Morticia Addams

On a daily basis, you can't live without which three brands:

1. Apple aka my iPhone, which has grown into my arm.
2. My Michael Kors Purse and the contents which it holds. I give Mary Kate Olsen and other bag ladies a run for their money.
3. Pete's Coffee/Starbucks/Coffee Bean. Anywhere that I can get coffee. I can't live without coffee

Which social networking platform are you addicted to? Why?

Twitter, Twitter and more Twitter. I like having a forum that I can express my internal dialogue without the commentary from Facebook.

What excites you about working for Jaclyn Mullen Media?

The idea that it is such a current job, meaning that this line of work didn't exist 15 years ago. I am excited about using social media in order to spread "word of mouth" about companies and helping them flourish. It's exciting to work for someone who is living her dream because she inspires me to pursue mine.

Where do you want to be in 5 years?

I would like to be living in New York City as a freelance designer and gallery owner with my dog Teddy.

Which do you prefer: photo posts or text posts? Why?

I enjoy photos from artists and designers: they allow me to see their current work. However, I love a good laugh so twitter posts from comedians really make my day.

Favorite place on earth:
Difficult question, I have 3.
1. Yosemite, the most beautiful place on Earth.
2. Disneyland, the happiest place on Earth.
3. MOMA, I could days looking at art and new exhibits.

Goal you are most excited to fulfill in this new role:
To create an identity for myself and learn the aspects of running a successful business.

Plug for your Twitter and Tumblr.

Tumblr:
http://tuskrealsavagelike.tumblr.com

Twitter/
@jackiecarbajal

Pintrest:
http://pintrest.com/jackiecarbajal/

Alright folks, look for more J and J collaborations including our Startups and Stilettos™ LOGO! 

Let us know what you think! You can always comment or connect with us at Facebook.com/jaclynmullenmedia

Monday, May 21, 2012

Meet Our Team: Michelle Lock, A Miami Hurricane, Joins Jaclyn Mullen Media From China

There's an old saying, "Ask and you shall receive."  Apparently, it's really true because we'd been saying we wanted some extra support and well, we got it when we least expected it! With that said, Jaclyn Mullen Media is international thanks to our team member, Michelle Lock. 

Michelle just finished her freshman year at The University of Miami. In her spare time, she has contributed to the school paper and even helped with Facebook strategy for the University of Miami Memes. 

And in the 2012-2013 school year, Michelle will serve as treasurer for the Public Relations Student Society of America. Here's some additional info on Michelle. She's been with us for one week so far and we appreciate her work and insight into the international use of the Internet.

 
1) Name: Michelle Lock
    Age: 18
    Hometown: Shanghai, China
    Astrological Sign: Scorpio
    Favorite Color: Sky Blue

2) On a daily basis, you can't live without which three brands: I cannot live without caribbean passions from Jamba Juice, my Apple Macbook Air, and Frosted Strawberry Poptarts!

3) What do you love about social networking? I love how I can connect with friends from everywhere all around the world! Without social media like Facebook, I probably wouldn't be keeping in touch with old friends and talking to as many people as I do now.

4) Why did you want an internship with Jaclyn Mullen Media? I wanted an internship with Jaclyn Mullen Media because there are an infinite amount of possibilities. And who better to have my first internship with then with a fellow 'Cane! :)

5) Where do you want to be in 5 years? New York City!

6) How is social media different in China than in US culture? It is so different! The biggest difference is that Facebook and Twitter are blocked, so I have to use proxies to get around the censorship. There is a Chinese social media platform like Facebook though, that people here use. Social media isn't as portable as it is in the US. Everywhere, people are on Facebook or tweeting about things on their phones all the time. However, here in China, it has mostly stayed on computers.

7) Favorite musician/group. Why? I love Lady Gaga! Because she isn't afraid to be different.

8) Goal you are most excited about fulfilling through your internship this summer. I am most excited about building my own personal brand and establishing my online presence!

To keep up with Michelle, and help her build her online presence, please follow her on Twitter @michelleytlock

Monday, July 4, 2011

Barbecues, Beaches and Blogs-God Bless America Blog Post


Fourth of July. Independence Day. This year, the birthday of the United States has special meaning to me. 

 Image from WashingtonPost.com

Sure, I’ve always admired the fireworks and festivities. After all, I grew up right outside of our nation’s capital. But this July 4th marks seven months that I have been self employed so today’s Independence Day is really….independent from the previous years.

Today, I want to honor all the workers in our country whether they are entrepreneurs or employed in a 9 to 5 job, whether they work at McDonald's or drive a bus. Each day, they wake up and exercise their right to earn money in this free country, a country where people have given their lives for the mere idea of opportunity.

I want to honor the many people like my grandparents who immigrated to this country in pursuit of the American Dream. As I think of all the stories I've heard over the years, tales of dedication and determination, these words come to mind:

This land is your land, this land is my land
From the Redwood Forest to the Gulf Stream waters
This land was made for you and me.

Today, as we wake up to the red, white and blue, there’s no denying that it’s summertime (and about darn time that I get back to my blog.) As seasons change, so has our country. Many of my friends are now seeking self employment instead of working corporate jobs, technology is allowing everyday citizens to weigh in on the media, we are in an age of innovation. As my business coach Mitchel Groter would say, "If you can conceive it and believe it, then you can achieve it." 

When I launched this blog back in November of last year, I initially viewed it as a passion project to help me get my writing fix while working as a Project Manager. Within a few weeks, it became so much more to me as I started to receive feedback indicating that people were inspired by the content. The positive reinforcement encouraged me to grow my blog as if it were a fragile, gentle plant. I dedicated time to write weekly since this outlet was a way to connect with new people and build my Jaclyn Mullen Media brand.

Then I experienced a few fireworks of my own—I began to pick up additional clients and wanted to be sure to dedicate my time and energy to them. Thus began the tango with my blogger account—everyday that I intended to post, I didn’t. My blog seemed to slip further and further away from me, ideas dried up and for the first time in my life, I felt like I had nothing to say and equally, that no one cared about what I had to say which was even more devastating. Somehow, I let self-doubt and disbelief step into the place of me and they quickly hijacked my confidence. At the strong suggestion of my PPP (professional power partner), I took the most well deserved vacation in my life and slowly started to make some space to write again.

 The look of FREEDOM...let freedom ring!

For someone who has spent their whole life improvising, writing, and performing, you’d think writers block would never be an issue for me but it took many sunrises, sunsets and moments of stillness to go from writer’s block to sunblock.

Now, beachbound and recharged, I write this entry to continue and thank those of you that have offered a kind word about my blog. I thank those of you that have shared it with your friends or those of you that have found some inspiration from it.

This evening, as we watch the fireworks take over the nights sky, as we enjoy good times and great food, please remember what the foundation of our country was all about—independent thoughts, ideas and freedom. Barbecues, beaches and blogs.

As I finally post this entry and prepare to spend quality time with my family, I celebrate this Independence Day for I am living proof of the American Dream.

For those of you that have helped me get here today, God bless you! And for those of you who believe in yourself, God Bless America. Always remember:

This land is your land, this land is my land
From the Redwood Forest to the Gulf Stream waters
This land was made for you and me.



Monday, April 11, 2011

Life Is Not A One Way Tweet--How #Blogchat Inspired a Guest Posting Invitation

We've all heard the expression: Life is not a one way street. No matter our political preferences, tastes in music, or ethnic origins, people in general like when there is a give and take to any relationship.

Social Media is very similar. Chances are you've come across that one person on Facebook that updates every their single meal, wrong turn on the highway and article of clothing they have worn on any given day. Don't you just sometimes wish they'd stop and say "How's everyone else doing today" or maybe even mention some great way you can get involved in an activity to make the world a better place? Life is not a one way tweet, blog post and status updates are the same for that matter.

That's just my preference for social media use but I really believe in this digital age where it's becoming easier to communicate, it is also easier to develop one sided communications.

Life Is Not A One Way Tweet--Practice Makes Perfect
Realizing how often I send a text message or email lacking some sort of engaging question which would illicit a response from the recipient, I have recently tried to make a habit of creating conversations...everywhere. At the grocery store, I now say hi to everyone and ask how their day is going. Online, I leave comments on various people's blog posts and recently I have gone as far as meeting up with my online contacts in person to discuss our life's purpose and how we can support eachother.

Well guess what? This whole, "Life is not a one way tweet" approach is working! Instead of just empty, one sided communications, I am making contact and want to encourage you to do the same. The rewards can be quite fulfilling.

Take this scenario
As a result of reaching out to a fellow blogger I met through #Blogchat on Twitter, I connected with a new friend from Chicago, IL.

Justice Wordlaw published a post back in March about the five things he'd learned last month which compelled me to comment on his blog about what I learned too. That led to Justice checking out the Jaclyn of All Trades blog which further resulted in an invitation for me to contribute as a guest blogger to his site.

And just like that, I wrote an article entitled "The Starting Path To Becoming An Established Entrepreneur" which has successfully been shared through Twitter and Facebook.



The moral of the story here is that both Justice and myself were willing to engage in a "two way tweet" conversation. To add, this point isn't just about Facebook, or Twitter, or blogging. It's about life, human connection, interaction. Who was the last person you tried to communicate with? What did you ask them? What recent two way street have you created in your life recently? Please share!

As a result of this experience, I am now going to reach out to the individuals that shared the article via Twitter. That's right. Aside from thanking Justice (Twitter @justicewordlaw) I also want to thank:

Onye Akpala 
John Cridland
Jane Rushton
ITextQpons http://www.itextqpons.mobi
John M. Anderson 
Jeff  http://www.twitter.com/L_9Revolution 
A Cass
Glennsnews

All this social media stuff isn't just for us to sit around and waste time behind a screen. You gotta admit, it feels good to get back in touch with childhood friends, to share a funny experience that happened to you in the hopes it will bring humor to others or, in my case, to pursue a passion for writing which has led to meeting many great new people along the way.

Here's to another day connecting with the world.

Sincerely,

The Jaclyn of All Trades


Do you want to use social media to contribute to the disaster relief in Japan?

Check out the Scene PR "Auction for Hope" taking place now through April 28th. Proceeds benefit the Japan Society Earthquake Relief Fun. 

Wednesday, March 9, 2011

A Tale of Two Jaclyn's

This is the story of two women, each with big dreams filled with passion, bright lights and fame. This is the story of two women who are open to taking risks and embracing spontaneity.

This is the story of how social media and a willingness to connect with people offline can lead to friendship, networking and support in the most unconventional way. This is "A Tale of Two Jaclyn's."

Left-Jaclyn G, Righ-Jaclyn M. 



It All Started With Twitter
One day, back in February of 2011, I received an email notification from Twitter advising me that a woman named Jaclyn (from LA who worked in Public Relations) was now following me online. No big deal right? Except for the fact my name is also Jaclyn, I have been an Angeleno for the past 5 years and part of my skill set also entails Public Relations.


"That's a strange coincidence," I thought. "How many more Jaclyn's am I going to meet this year?" After all, one of my current roommates is also named Jaclyn and she spells it the same way I do (which typically does not happen). There's Jacklyn, Jacqueline, Jackline, Jaclynn....you get the point.

Now if your name is John, Sarah, Brian, Mike, or Kristin, I apologize. You have had to deal with name identity theft and replication your whole life but not me, not with a name like Jaclyn. At least, not until recently.

From Online to Offline
Back to Jaclyn G. I started following her back on Twitter. I even connected with her via the blogging site Tumblr and thus an online friendship was formed. 

One day, while scrolling through her Tumblr blog, I couldn't help but notice pictures of Manhattan as well as the picture below, NYC vs LA.


Recently, I have been in New York actively searching for clients and projects to work on as part of my bucket list.

And then I found this "same name coincidence" to be even more intriguing. Two Jaclyn's, each from LA, temporarily in NYC, exploring the Big Apple. Of course I did what any sane person would--I found her email address and sent her a message. It went down as follows:

Subject Line: Jaclyn it's Jaclyn

Email: Jaclyn Gitlin, it's me the other Jaclyn from Twitter. HAHA.

Loved your Tumblr pic LA vs NYC. I want to hang that in my room! I am currently in NYC, trying to decide if I am woman enough to give it a year here. I have been in LA for almost 5 and always thought NYC would feel like home but I miss the warm weather terribly!

Anyhow, are you here as well? Here being in NYC. If so, let's connect. Would love to talk social media, PR, projects.  Jaclyn Mullen

As it turned out, there was a networking event that precise evening that would allow us to connect in person. Jaclyn G. replied that she would gladly meet up, we discussed outfits and how we'd recognize each other from the mass crowd. From there, A Tale of Two Jaclyn's was formed.

Nice to meet you Miss "Same Name"
The moment had arrived. Jaclyn M. and Jaclyn G. would connect face to face, a sure progression from Twitter to Twitter. 

I arrived at our networking event and filled out a name tag. Ten minutes later, Jaclyn G. showed up and filled out hers. You can imagine the looks of confusion we both received as we sat next to each other and introduced ourselves to people as "Jaclyn." 

The most common response was, "Is this some kind of joke?" To which we both threw our heads back and laughed out loud then defended our honesty by pointing to our name tags. 

We mixed with the crowd, we mingled. We talked about life and our dreams and the pursuit of our passions. 

As it turns out, Jaclyn G. wants to be a luxury fashion publicist. Think Paris, fine lines and elegant looks.

 This is Jaclyn G.

As for me, I'm just fine being a Jaclyn of All Trades--a singing, comedic, blogging, social media strategist "Jaclyn of All Trades."

Our night ended over celebratory cocktails at some bar in the Lower East Side. 

Moral of "A Tale of Two Jaclyn's"
I look forward to many more adventures with Jaclyn G. In a little less than a week, we have exchanged jokes and different advice on life, love and the pursuit of professional success.

I think the moral of our story is great--make sure to connect with your social networks offline if the opportunity presents itself. Honestly, what's the purpose of all of this social media stuff? To expand our network, to increase our awareness of opportunities, to engage with people who share similar interests.

Reach out and tweet someone. Email them. Don't just be a follower, engage. Converting a contact from online to offline can result in a potential job, a potential friendship; it can essentially change your life and make a major city such as Manhattan feel a little more like home.

Do you have a similar story? Have you ever connected with someone from your social network or even someone named Jaclyn? Sharing is caring; be sure to tell your tale via the comments section of this blog.

And in case there weren't enough Jaclyn's in this story, here are a few other "Jaclyn's" you should check out:

Friends of Jaclyn The Friends of Jaclyn Foundation (FOJ) is a 501(c)(3), non-profit, charitable organization that improves the quality of life for children with pediatric brain tumors and their families formed in 2005. FOJ matches a child in need of love, support and friendship with a college or high school sports team based on geographic basis. Through a due diligence process, the foundation screens for the best match based on the child and family's needs and the team, coach and athletic director's commitment to our foundation's goals.

Jaclyn R. Johnson Founder of Social + Creative Agency @. Editor in Chief at SomeNotesonNapkins.com. Los Angeles + New York Resident.

And of course, these two Jaclyn's.

Jaclyn Gitlin Tumblr blog

Jaclyn Mullen. Check it -----> http://www.jaclynmullenmedia.com


Thursday, January 20, 2011

To Thank Or Not To Thank (And Other Social Media Musings)

There's a big debate online, particularly on Twitter.

To thank or not to thank seems to be the question. 

I say thank. Some say "thank not."

Mind you, my mother had me call all adults "Mr. and Ms." while I was growing up. To this day, I still call my stepfather Mr. Jim, so manners whether on or offline, are apart of my make up.

Now, I may have to take this post "back to the basics." Some of you reading this may not even know what Twitter is, how Twitter is used or just what the heck I am talking about.  And you my friends are not alone. As a matter of fact, according to Twitter user statistics from Women In Business.com, "60% of Twitter users abandon their accounts within their first month of use while the Twitter retention rate is only 40%."

Just the other night, I was at a women's networking event in LA where a number of savvy business owners in the room hadn't even hopped on the Twitter bandwagon yet. It was at this event that a very good question then came up:  

"Why use Twitter if I have Facebook? Moreover, since I have Facebook, why do I need Linkedin?"

That was followed by my friend Brady Hahn, a Philanthropy Consultant, inquiring about Tumblr. "So I read on Mashable that Tumblr is going to sponsor 20 Fashion Bloggers for Fashion Week...but what is Tumblr?"

Here are my answers to these questions and a few more. (These are merely based on my experience and opinion on social media-simplified. Do as you please for your business.)
  • Facebook = Friends, family. Social. Think of this as an adult playground where we can examine our alter egos, post funny viral videos and not be ostracized for it because we have accepted the people we are connected to. Likewise, based upon mutual interest or childhood, they have accepted us. 
  • Linkedin. BUSINESS! But not a place where business is boring. More and more people misuse their Linkedin account by keeping it generic. For me, Linkedin allows me to make a virtual first impression so I want my profile to exude humor, wit and my creativity, not just my job title. (If your Linkedin needs some work, email me for a consultation or read this). Linkedin is a great tool to network with people online be it for a job, a short term project or professional development.
  • Twitter. My favorite! The best of both worlds. Personal, professional. Twitter provides the ability to keep up with news and events as they happen in real time. It allows you to network across the globe based on like interests. You simply follow who you want to. If you have interesting resources to share, in turn, people follow you. Twitter is also a great way to gain visibility for your brand. Your profile serves as a traffic source to get people interested in what it is you do then redirect them back to your website or blog.
  • Tumblr. An easy way to blog. (This is where I embrace my inner artist). I came across Tumblr after my 18 year old cousin and her best friend introduced me to it. I use it as a means to embrace my artists eye and have a creative outlet. According to their website, Tumblr lets you "effortlessly share anything" so why not check it out? 
Now that we've covered that ground, back to the original question. To thank or not to thank someone for following you on Twitter? 

Granted, it's their choice. However, I feel that thanking your Twitter followers is a great way to "shout them out" to your network and promote their brand. 

Yes, Twitter is a "conversation." A place where we share information whether that information comes in the form of articles, jokes, or what's inspiring you that day. I don't think a thank you disrupts the flow of that conversation any more than a "please pass the cream and sugar" does in real time. But, that's just me.

Your thoughts? I'm curious to know.

(By the way, are we connected?)

Follow me on Twitter @jaclynmullen
TheJaclynOfAllTradesTumblr