Stepping Out With Startups and Stilettos™: Meet Stacy Reid, Founder of TINte Cosmetics

Startups. Some people see them in the technical sense, I see them in the goal setting sense. Personal profit, professional profit--I"ll leave the category up to you. Starting something new is never an easy task. It takes clarity, planning, execution and determination.

Stilettos. My devotion to the fictional series Sex and The City has led me to appreciate the feminine power and pizzaz of a great pair of heels (even if the ones on my manicured feet happen to be a size 10). 

Startups and Stilettos™: Women digging in, defining their lives, designing their outcome regardless of shoe size, geographical location, religion, race, marital status, even.....salary. 
 
After multiple spa, wine and traveling induced confessions from friends and female strangers alike about stagnation in life, I decided to listen to my intuition and begin what I believe will ultimately be my life's purpose: to create a community where women (single or married, employed or entrepreneur, fitness enthusiast or fitness rebellion) could be inspired to start something...whatever objective or goal their heart desired but their mind was lacking confidence in. And so, Startups and Stilettos™ was born. 

Luckily, I didn't have to search far and wide to find the initial Startups and Stilettos™ members. As a matter of fact, Stacy Reid, founder of TINte Cosmetics was one of the first to "jump in her pumps" at the idea of joining Startups and Stilettos.

No stranger to starting over herself, Stacy's story proves that the best things can happen when you're willing to let go and start anew. 

SO, congrats to our very first FEATURED Sole Sister, Stacy Reid. To honor Stacy (and allow you to pick up a smooch or two about entrepreneurship), we inquired about her personal startups and stilettos story. In response she created, and sealed with a kiss the storyboard below. Enjoy!

A Roundup Of Baby and Business Advice For Female Entrepreneurs From Recent Guest Post Contributions

I have a toddler--she is 15 months old, growing leaps and bounds everyday and is definitely changing before my very eyes at an unstoppable rate. Development is a beautiful thing to watch and I can assure you, parenting takes commitment, focus, dedication, nurturing and hard work.

You see, my 15 month old baby is my business.

How many female entrepreneurs can relate to my analogy?

We start off with an idea inclusive of a product or service, we establish pricing and promotions. Then we deliver that idea and watch it take on a life of it's own. Anyone up for a business baby shower? I sure could use an iPhone!

At my 15 month milestone, I can't help but look back and say, "Wow, where did the time go" which is often (quickly) followed by "Wow, so this is what the future holds." And while I haven't had to change any diapers for this particular "child", I have had to change a lot of other variables including my evolving business model, my organizational skills and even my thinking!

As a creative, I struggle between art, thinking outside of the box and interpretation vs, STRATEGY, SEO, and more STRATEGY but I manage the best hybrid approach for me (although it's taken some mastery). Practice makes perfect when changing diapers, rocking a baby to sleep and crafting your target market, business belief statement and revenue streams, year after year.

Fortunately, there has never been a better time for women in business. And whether we have children of our own or "business babies", we can all benefit from swapping stories and exchanging advice to ensure we create the most well-rounded, happy, pleasant.....legacies, whether they are children or businesses which stand for our values and contributions to the world. 

That said, here are some wise words I've learned along the way as I shift from newborn to the infancy stage. Each have been contributed to various guest blog posts over the past year.

If home is where the heart and office are wake up, change it up and punch in just a little bit before or right at 9:00 am.  

Why?
As I mentioned in Karen Leland's Two-Work-From-Home-Danger-Zones-And-How-To-Beat-Them article on HuffingtonPost.com, "The flexibility of working from home can sometimes alter your sense of urgency to get up and going by 9 a.m., but the more organized and structured you start off, the more likely you are to complete your projects on time and without errors."

And if you are working from home, most likely it's so you can save that money, honey. Here's what I suggest you do to Sacrifice For Your Startup Without Stressing.
Pick one thing you will allow yourself to keep as an incentive. Mine happens to be Starbucks coffee. I need one cup daily and I am not willing to cut that out. But that high-priced hair cut? Adios. I go to a beauty school instead and my hair is fine. What is your money must? The one thing that doesn’t give you a pit in your stomach or make you compute just how many hours you had to work in order to buy it? Allow yourself one money must a month. ONE. No more, no less.

On staying motivated as a female business owner:  

Practice the “P” word daily. Positivity. There will be moments when you are fearful, stressed out and downright tired. But you would likely feel those things in your corporate career, too. Each morning, write down three talents you are thankful you possess. Remind yourself about your long-term goals and how the power of positivity will help you fulfill them.

These are some of my suggestions but I'd love to hear yours, too. What business advice can you pass along that you've learned over the past few days, months, years? Is your business the same as when you first "delivered it" to the marketplace?  

Feel free to post your advice in the comments section below or join this conversation on the Jaclyn Mullen Media Facebook page--http://www.jaclynmullenmedia.com  

Well, Hello Blog. It's Great To Meet Again. Today's Topic? Why Delegating For Your Small Business is SUPER Important.

The last time I blogged was in December, which may not be a big deal to some of you but it's a very big deal for me.

I feel like a hypocrite. 

I mean, I consult small businesses on the importance of creating and communicating content yet, I haven't created any blog posts in almost two months. (Well, I did enter a contest via a writing entry and I won. You can read "Breakfast and Business: The Power Of My Potential" here).

WHY IS THIS THE CASE? 

Because I, too, am a small business owner. Actually, a solopreneur to be precise. And I've known for months now that I've needed extra hands in the form of interns and a virtual assistant yet I have not taken those steps for my business.

(This photo is from 2 years or so...not much has changed, except now I have an iPad in my arsenal, too)

Second WHY of the day coming right up.

WHY HAVE I POSTPONED obtaining extra help? Because delegating, as well as the preparation for delegating tasks, requires a whole other level of responsibility--one I've been shying away from with Jaclyn Mullen Media out of fear and a hesitancy to change my day to day operations.

RESPONSIBILITY. Most of us truly learned of this word when we got our drivers permits or babysat for the first time. One wrong turn of the wheel and we'd drive over a curb or hit a mailbox like I did once. One look away while watching little Jimmy John and he's out the door. Whatever the lesson was, it taught us that our actions have consequences, both good and bad. If you want less of the bad consequences, the premise was you had to increase your responsibility. Makes sense.

So, why is it that so many entrepreneurs (small business owners, solopreneurs and established business owners alike) postpone delegating tasks and put off the extra responsibility of helping hands?

What is the true fear around additional responsibilities?

Well, for one delegating tasks requires that the chief in charge has to stop and step back. YOU MEAN, HAULT THE MONEY MACHINE IN MOTION? Yes. And I for one have used this excuse along with many other business owners I've connected with. We're too busy servicing clients, looking for new business and tweeting and blogging to really map out a plan. RIGHT?

WRONG. No longer. Not for me. And hopefully not for you. With that said, today, we're going to focus on "How To Prepare For Delegating Tasks And Expanding Your Team."

1. It's likely that you are spending time on tasks that really don't generate the  most return for you as the owner.  Have you attended a networking event? Want to import all the contacts in a CRM and connect with them on Linkedin? Important, yes. But probably not the most effective use of your time as the owner/operator of your enterprise. Tasks like these are perfect for delegating to an intern or assistant. Data entry, filing, organizing, documenting.
2. Determine what tasks you should continue performing. Julie Lacouture from Mom Corps LA had this to say about delegating tasks to other employees/team members: "What is it that NO ONE ELSE CAN DO but you? Write these things down and be honest with yourself." Sending an email is one thing but closing sales deals or interfacing with the media--whatever your strengths may be--are the kind of tasks we're talking about here. AGAIN, what is it that you and only you can.....do. Now that you have a clear idea what you and only you can do, examine the other tasks you are performing that a team member can maintain. Spreadsheets of local networking events, prospects, emails, client services, appointment setting--someone else within your organization can assume these roles. 
3. Develop Job/Project Descriptions. What are the goals of your business? Your clients? How do your tasks fulfill those? One of the last things to do before you begin your talent/team search is creating a clear picture through job and project descriptions with regard to what each role entails. How frequently should client reports be generated, benchmarks be measured? What is the policy for time tracking? What type of authority do these individuals have, i.e must all final client and company communications be signed off on or does this team member have discretion? Compile guidelines and job descriptions to help manage expectations all across the board and ensure dynamic delegation! 

These are my tips (which I hope to implement). Of course, many more exist. If you have a delegation success story or strategy to share, please feel free to include it in the comments section below.

And if you haven't done so already, I invite you to connect with my growing community on Facebook where I try to keep you inspired, informed and interested. http://www.facebook.com/jaclynmullenmedia

It's back to work for the Jaclyn Of All Trades. Here's to being bitten by the blogging bug, once again. I'll surely never delegate that!

Lost As An Employee; Found As An Entrepreneur

If you would have shown me a magic crystal ball precisely one year ago and told me that 2011 would be one of the happiest, most successful years of my life, I’d have laughed in your face and seriously questioned your sanity. (Especially if you looked like the lady in this picture).

You see, precisely one year ago, I was clutching Kleenex, nursing a broken heart, weeping like a baby not to mention completely lost career wise. I had not even launched my website or consulting business, Jaclyn Mullen Media. I had no plan, I had no path--all I had was a merciless inner critic, buckets of tears and somewhere beneath that, a strong faith that I’d figure out why it all was happening. 

How about you? Have you taken time to examine your past year? How did it start out? How is it ending? What have been the greatest lessons you've learned along the way? 

As I flash forward to nearly one year later of being self employed, working on a ton of great projects with clients I care about as well as scoring serious professional accomplishments (including moments of giving back to society) matched with new friends and even a whole new relationship with myself, I know my life isn't perfect or all that I’d envision it to be.....yet. But it is progressing and that’s what counts. 

Organized chaos. Lost as an employee yet found as an entrepreneur. Learning to find contentment in imperfection. Do you measure perfection or progression in your life? Why does this even matter? 

I was lost for most of my twenties but I was especially lost last December. Who am I kidding, everyday I am lost but rather than running away from the unknown, rather than running away from the lack of answers, I now embrace uncertainty and use it to challenge myself as an individual and entrepreneur. It wasn’t until my "success and spiritual open heart surgery” as I like to call it (the bad breakup and walking away from my stable salary), that I finally realized my mortality and  allowed myself to truly operate one day at a time. These days, I ask myself “What would Steve Jobs do? Would he be afraid, would he stay stuck? Would he not take a chance?”

I share this with you because it’s important to remember that we really have no clue what the future holds for us. As Steve Jobs even said himself “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, your destiny, life, karma, whatever. This approach has never let me down and it has made all the difference in my life.”

Uncertainty. The next time you face it, embrace it. Step into the unknown, dive in with a little faith and trust that the answers will be revealed to you along the way. There was uncertainty for me surrounding why I chose this topic to blog about today. It’s been too long since I last posted and that will change in 2012. Perhaps, like everyone else, I just needed a friendly reminder to step into uncertainty and embrace the many unknown adventures that 2012 will surely bring.

And if that is the case, cheers to entrepreneurship, cheers to one year anniversaries of uncertainty and most importantly, cheers to what "finds" you too!

Do you have a lost and found story to share? Post it in the comments section below.

Listen Up Ladies (Best Advice For Female Entrepreneurs)

Last week WomenCentric.net posed a question via Twitter---"Women in business, what is your best advice?" 

Initially I wanted to reply right away with an answer like "work-life balance" or "setting a consistent weekly schedule to ensure structure and organization." And while those answers are credible, the more I thought about it, the more my tip for women business owners became crystal clear. Support, support, support one another and celebrate every success, no matter how big or small.

Support, BOTH ourselves and fellow shero entrepreneurs.

Out of all the available advice, why chose this as my answer? The justification is simple. There is no need to compete with one another nor crucify ourselves when the fruits of our business labor may take longer to grow than we had hoped. When we see those around us experiencing grand success, we need to stop running on the hamster wheel and take a moment to recognize their accomplishments and our own success as well.

It's a great time for women in business! Many of us are launching companies alongside our friends or mentors. Some women experience magnetic client or media attraction and profitability right out of the gate while others really earn their sweat equity and ROP (return on patience). Not everyone has the same resources or target market, klout or connections. So the next time you read about a rockstar female entrepreneur, don't start the "I'm never going to get there, maybe I should just give up" or "Good for Jane but I see how long that's going to last. There's going to be a bottleneck in her ability to scale." Instead, send some support, good vibes and thoughts of appreciation with regard to all that you can learn from a trailblazer. Then, pat yourself on the back for your hard work and increase your deposits of patience.

Personally, I received the best reinforcement of this ideology this past summer while I participated in a tele-seminar led by Tory Johnson. As Tory recapped some words of "womenpreneur wisdom", she shared that one woman had approached her recently and stated "My overnight success took me ten years." I nearly cried after hearing about this particular woman's willingness to commit to success while patiently waiting ten years for it to pay off.

So I leave you with this. As women in business, we don't know how long or where our journeys may lead yet one thing is certain. There will be a lot of naysayers or people who just don't get our commitments to self employment success along the way. So the best thing you can do is really, truly, meaningfully support one another. Publicly praise those paving the way for your shining moment, practice patience with yourself and your results. Most importantly, enjoy the evolution of your character along the way.

That's my best business advice. What's yours?

(We're going to give you a great excuse to celebrate your success and deposits on patience! If you are in Southern California, be sure to buy your tickets to Pamper Me Fabulous. Get inspired by Intent.com's Mallika Chopra, enjoy the gorgeous ocean views of Terranea Resort and Spa, shop the bazaar, experience beauty treatments, get a full itinerary here. Most importantly, save 15% on tickets with code OMG.)

Flirting With A New Perspective at 30

 “Love itself is what is left over when being in love has burned away, and this is both an art and a fortunate accident.” quote from Captain Corelli's Mandolin

I don’t suppose I ever thought, let alone believed, in “fortunate accidents.” But, looking back, who was I kidding? 

The man that rear-ended me and totaled my vehicle in March of 2010? He allowed my insurance company to provide me with a hefty check and brand new car. The jobs I took (and learned a lot from) that appeared like major, professional detours? Turns out, the knowledge from each allowed me the freedom and confidence to finally launch my own website, my own business. And while it’s still a daily work in progress, it’s mine. 

Fortunate accidents. The majority of my twenties were spent pursuing fortunate accidents.  And in one week, I’ll be thirty. Does that mean the fortunate accidents will be any less? I hope not. Fortunate accidents confirm what Steve Jobs wisely states in his Stanford commencement speech, “you don’t connect the dots looking forward, you connect the dots looking back.” 

I have always lived my life with an appreciation for looking back in the rear view mirror. I’ve pursued a Bachelors of Music Degree, incurred $50,000 worth of student loans from a school I loved (all about “The U”), sang my heart out and evaluated the music industry. All that so I could follow the path of entrepreneurship while giving my father heart burn about my ability to pay my $400 worth of student loans back each month. None of these things make sense as  I pursue them in the moment but I follow my heart and for that, I am fortunate.  (Besides, I really did want to be a pop singer. Hail to Brittney!) 

 
The majority of us don’t live our lives with a blue print anyhow, we live our lives in faith. And my faith is not just some “wish upon a star faith” but the kind of faith that requires you to believe in a purpose beyond yourself. I see faith playing an even larger role in my life in this new decade. I’m flirting with a different perspective on getting older (hey, at least I’m flirting with something).

I should probably remind you that I will “ring in” my thirtieth birthday on 09/11/2011. This year happens to mark the 10^th anniversary of the World Trade Center attacks. And while the world at large has been affected by 09/11, I had a childhood friend of mine lose her uncle in the World Trade Center while another close friend (who served in the Marine Corps) lost her brother and fiancé in Iraq. 

Do these reasons discourage me from celebrating my birthday, each and every year? Absolutely not. I see 09/11 as a reason to honor my ability to make an impact on this earth. But there is, and perhaps always will be, controversy around celebrating anything on this date. I suppose I hadn’t thought I’d feel such a contradiction of emotions at 29, I certainly didn’t know what to feel on my 20^th birthday as I watched the events unfold on TV. One thing is certain, I feel empowered to share love with as many people as possible. So, I am ringing in my 30^th birthday by raising money and participating in a Birthday Build for Habitat for Humanity Los Angeles. 

The economy continues to take its toll on everyone. People are losing their homes due to foreclosure, acts of mother-nature, or even losing love ones from the war that was triggered as a result of 09/11. There is nothing fortunate about that. 

However, no matter where you are, I hope you’ll celebrate something. Remember--we are lucky…lucky to wake up, lucky to make choices, lucky to dare to have fun or dare to do good. I’m flirting with 30 and it feels a lot more youthful than I had thought. Maybe, just maybe, I’m one step closer to finally making a commitment. So put that extra candle on the cake, I’m ready for more fortunate accidents….as a matter of fact, I’m sure the best has yet to come.

I hope you’ll help me give happiness and love this 09/11. Feel free to donate to my Birthday Build for Habitat for Humanity here. A special heartfelt thanks goes out to those who have already donated. 

All Directions Point West; How To Find Your North, South, East or West on the Journey of Life

I've sat here for the past 4 weeks contemplating which direction to take this blog. North would mean I take the high road aka "professional content" ONLY. None of the spirituality meets business success stuff.

East would mean I take it to the ocean and lay the blog to rest in peace at sea. South would mean I spice it up, and add some personal insight into my love life while starting up a business AND evolving as a person. (This approach was inspired by an awesome, new friend. Self-help love author, Andrea Syrtash). And taking it west would entail a hybrid approach, perhaps the most "me" combining business and life advice with lessons of inspiration, motivation and spirituality. A westward bound I go.

The clock was ticking down between these various directions, and I had to pick one--for my blog and for my life. The process hasn't been easy but I know it's time. The compass and the clock say it's time to pack up the red, over sized suit case (the one that takes up half of my closest in Manhattan) and move back to LA again. It's time to bid the Big Apple a long kiss goodnight. Time to take a mental picture of all the places I've seen, the people that have embraced me as their lifelong friends upon first meeting me, it's time to evolve into another chapter of my life and leave the 29 year old version of Jaclyn Mullen, who is inspired to accomplish her dreams while helping others, here in New York City. As the famous lyrics go, "If I can make it there, I'll make it anywhere, it's up to you, New York, New York."

I finally walked the Brooklyn Bridge. Photo credit: Jaclyn Mullen

Everyone wants to make it in the game of life. To do so, doesn't require that you be a bi-coastal nomad like me. If you are looking for a way to "make it" in your city or in your own heart, I'm here to tell you, you can! The map to self driven success includes spirituality, mental stimulation and facing personal challenges, all managed while possessing a daily attitude of gratitude and moving in the right direction for you. How do these all come together? Allow me to explain.

What are your road signs?
Blogging, business and breaking through plateaus--these have been the recurring themes I've dealt with day to day. I've often looked back at the past 9 months of twists and turns life has presented to me, each which have been amazing but challenging as well. I mean so amazing that I had NO idea that these things were options on my horizon when I think back to last year. Instead, I've allowed each opportunity to be it's own blank canvas--one where I don't know the outcome, but I paint the experiences, new places and faces plus the way my soul feels (some days found, other days lost) upon my blank canvas to create a new masterpiece rich with emotions of gratitude, humbleness and happiness.

"That's great Jaclyn," you must be thinking and "what the heck does that mean?"

Often times, friends or business associates will ask me how I "do it." It being challenge myself, have a laser focused drive while truly living the life I want to lead. First, you have to look at the signs. Not the stop signs or names of street signs, the signs of the universe such as not getting the job you had hoped for, feeling unpleasant in the pit of your stomach about getting up everyday or dealing with a co-worker. Ignoring what seem to be coincidences as far as people, places or things. When I look back on the past 8 months of this journey, hindsight is of course 20-20. I can see the signs CLEAR as day from Googling the term "co-working in NYC" to coming across the Wix Lounge in Chelsea to, 6 months later, having a close friend from LA move a block away from the Wix Lounge in Chelsea (proving I had come full circle). Big co-relation? All directions point West, for me. There have constantly been recurring signs of LA in NYC.

What are your signs? Look back then look forward. Write down any signs or experiences that brought you to where you are today. And start paying attention for the future!

Business and Blogs--The meaning of life
Once you start paying attention to the compass of your life, and begin to follow it's direction, your real test of faith begins. I can assure you, it is not always easy to walk in faith. To trust that, by taking chances or stepping away from what you consciously know is best for you, requires a lot of faith in something. In nature, in Starbucks or in my case, god. We don't always have the answers for our lives (or our blogs for that matter), plain and simple. I cite my blog to say that I have been stuck in a paralysis of analysis as I contemplate whether people reading this want more social media, entrepreneurial advice or a blend of life advice, inspiration and business acumen. I have opted for the last direction and I'm doing so with a daily dose of faith by my side.

Mental Stimulation
I often joke that the Internet allows us to obtain our own MBA but it's quite true. There is an abundance of information online, it's never been easier to access books, so what are you waiting for? I make it a point to read 1-2 books per quarter and you should too. Information allows your thinking to evolve, information often stimulates inspiration. If you want to move forward, you must expand your comprehension and understanding. Pick up (or download) a book. Reading can often take you places you've never been before without requiring you to leave your town.


The Way To Work A Compass--Facing Personal Challenges
So, you've picked the direction you want your life to go. You're looking for a new job, getting out of an unhealthy relationship, perhaps you want to start planning a family or even launch your own business. Whatever your goals are, whichever direction you choose, just remember. If you get to a certain destination and it's not working for you, change directions. Grab that compass, close your eyes, take a deep breath in and see which direction it points to next.

Personally, I started off heading east, half way through the year, I went west. Then south, back north and now I'm heading west again--for business and my blog. Follow the signs, have faith, then buckle up for the ride.

That's what I set out to do in writing this blog post this morning. I hope I've taken you on another journey, safely.

Now, if you wish to help me on my journey, please let me know what you would like for me to continue blogging about. Oh, and one last thing, I'm doing a fundraiser for Habitat for Humanity LA for my 30th birthday. Feel free to donate here.